Kenya's official response to Corona Virus has included the provision of prevention protocols (e.g. washing hands and wearing masks). The sign shows the acceptance of such messages in a rural context. The message is in English in a town where the majority speak the local language, and meat transactions are usually conducted in that language. English is used to communicate about COVID-19 in written form. The local language - Gikuyu - is used orally not only for meat transactions but also for discussion about the disease, its spread, prevention, etc.