Corporate research responses

AO: In addition to this infographic by IDEO (who is the target audience for this infographic?), I have also observed several corporate research companies figuring out how to spin their ongoing and previous research projects to speak to COVID-19 issues. An internal discussion I observed was that the company wanted to package their previous work to show how it was relevant to COVID-19 but others in the organization didn't want to seem like they were tooting their own horn too much/pushing their own branding. So an interesting catch-22 is that you want to seem like your organization is on the forefront but also not wanting to appear to only be pushing your own branding. You want to ensure your work speaks to timely issues but also not seeming like you are riding on unfortunate events in the world.


Analytic (Question)





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