AO: This article in the Nation includes an edited interview with Tom Wolf, a long-time figure in the Nairobi market research world, who left the company in 2019. He explains why he feels public survey research is still important and needs to be conducted.
Walter Menya, "Menya, W. (2019, April 13). Ex-Ipsos data expert Wolf defends research firms. Nation. ", contributed by Angela Okune, Research Data Share, Platform for Experimental Collaborative Ethnography, last modified 14 October 2020, accessed 11 December 2023. https://www.researchdatashare.org/content/menya-w-2019-april-13-ex-ipsos-data-expert-wolf-defends-research-firms-nation