Menya, W. (2019, April 13). Ex-Ipsos data expert Wolf defends research firms. Nation.

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October 14, 2020 - 3:58pm

Critical Commentary

AO: This article in the Nation includes an edited interview with Tom Wolf, a long-time figure in the Nairobi market research world, who left the company in 2019. He explains why he feels public survey research is still important and needs to be conducted.

Source

Menya, W. (2019, April 13). Ex-Ipsos data expert Wolf defends research firms. Nation. https://nation.africa/kenya/news/ex-ipsos-data-expert-wolf-defends-research-firms-158136